The Pirate Pub

The logo that I created if for a fictional restaurant called, The Pirate Pub. When you look at this logo you can see that it portrays the fact that its a restaurant, it's a pirate themed restaurant in design, has a touch of a French culture, and it's located in Louisville, KY. I chose the colors of red, black, and white because I wanted the theme of a dark and ominous presence of a pirate to be evident. When you think of being on a pirates ship, you think of being in a darker place, represented by black. Possible fighting, is represented by red; and when you think of older French history, you think of royalty, and bright colors, represented by white.

Using the blur tool I attempted to give the pictures themselves a foggy, or creepy look. Using this tool I hoped to add emphasis on the skull and cross bones that I was able to draw on the upper portion of the logo. I placed the wording of the logo in the center both horizontally and vertically, so that it was able to be seen easily, with an older type of font to age the image of the logo. When I took into consideration of the white space, I decided that I did not want to have any. I wanted to cover the entire space, and fill in what I could to give the logo a more dominate look. By placing all of the Fleur de lis' it is made clear that this restaurant is unique to Louisville, and by placing the name of the city and state it gives people a look at our history by telling those who do not know that we have a French heritage. Lastly, I chose the rectalgular shape becuase I wanted to resemble a pirates colors, or flag. Over all I wanted to give the illusion that you are walking into a pirates home on the sea, in Louisville, KY.